Setting Growth
In Motion
Firefly Growth is one of North America’s leading authorities on executing FinTech innovation. We leverage 30+ years of experience in helping our partners drive transformative outcomes.
The margin between talking growth [
] and actually sparking it
is as vast as the night sky.
If you’re doing what everyone else is doing, how are you innovating?
Our name isn't just a name; it's a promise. Like bright flashes of fireflies in the dark, we are a beacon of brilliance within the status quo.
Our Partners
Consultants Change Catalysts
Complacency is a choice. Growth doesn’t have to be hard, it just requires the willingness to evolve. We're your partners in igniting change, amplifying your impact, and making groundbreaking decisions that will stand the test of time.
Building Bridges, Burning Barriers
Our philosophy of ‘build or burn’ is anchored in our ability to anticipate outcomes before they happen. We have the authority to advise how to build, and the authenticity to advise when to burn.
Evolve Faster
Our role is to inspire, disrupt, and help guide the path towards realizing the future you envision. We're here to remind you that growth isn't a luxury – it's a necessity, and we're the ones who know how to fuel it.
Over 3 decades of Fintech expertise position us as your trusted compass in this ever-evolving landscape. From intimate keynotes to daring strategy, our services will infuse your company with the transformational power of insightful ideas.
Hindsight + Foresight = Insight
Testimonials
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Joel Baker, CEO, MSA Research and Northwind Professional Institute.
“Sue is a consummate global FinTech insider with unparalleled insights into the ebbs, flows and growth opportunities in the FinTech space in North America. Her engaging and ‘take no bull’ approach to topics such as Open Banking, Payment Rails, Public Policy, Funding and AI make her a wonderful keynote, panelist or fireside chat interviewer like no other.”
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Colin Knoll, Director of Corporate Strategy & Innovation, Servus Credit Union
"Working with Sue on our credit union's environmental scan was a game-changer. Sue & her team had a meticulous approach to research, and their deep industry knowledge resulted in a comprehensive analysis that guided our strategic decisions. Sue not only delivered actionable insights but also fostered seamless communication throughout the process, enabling us to ask a lot of questions and obtain fact-based research that proved to be an invaluable asset to our team and the strategic planning process. I highly recommend Sue for her expertise and collaborative spirit."
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Barbara Ells, PhD Atlantic Fintech
“Sue has been a tremendous resource for us as we build, connect, and promote the Atlantic Fintech ecosystem. Her willingness to share her knowledge of the Canadian fintech space and apply her expertise to help us move Atlantic Fintech forward has been very valuable”.
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Andrew Lo, CEO, Embark
“Sue and her team worked with us on several engagements at Embark, and we were thrilled with the outcomes. Our goal at Embark is to give Canadians the technology and tools they need to make the best education savings decisions anytime, anywhere. With the help of Sue’s approach to research and user designed product innovation, we were able to gather incredible insights from students that contributed to our product innovation strategy that we are implementing. Great experience and we would recommend Sue anytime!”
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Luc Fournier, Senior Director, Industry Relations, FCC / FAC
“Over the past eight years, I’ve had the privilege of working with Sue Britton and her team, on various initiatives, in different roles, including a major undertaking while I was with EDC. Sue's depth of expertise in FinTech is impossible to qualify since she keeps raising the standards. Our collaboration covered strategy and research in alternative lending, strategic partnerships and changing regulations. The outcome of her reports were instrumental for us, at the time, to develop an effective strategy. Sue is a change agent, a true entrepreneur and anyone interested in the FinTech ecosystem needs to know her. Simple!”
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Jose Ribau, CEO Board Member, Chief Digital & Data Officer in prior roles
“Sue and I have known each other for 20 years and have worked together during my time at both CIBC and Cadillac Fairview. Sue's depth of experience in corporate innovation and FinTech advisory is exceptional. My team loved working with Sue, and she is an asset to any organization looking for strategic growth and innovation help.”
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Oscar Roque, VP Transformation, Interac
"Sue Britton is an exceptional professional with an innate ability to build strong relationships effortlessly, expanding an extensive and influential network. Her profound expertise and insightful guidance, coupled with her in-depth knowledge of financial services, make her an invaluable asset for strategic engagements, consistently delivering exceptional results and financial solutions to clients."
